Welcome to the Aroma Company


ABOUT US

The Aroma Company are the UK’s leading innovators of scent marketing technology and are globally recognised as industry experts.

Established in 1993, we’re a small and unique close knit team who over time have built close relationships with agencies, retailers and the world’s global consumer goods companies.

Anyone looking to improve their brand identity and presence in marketing campaigns using the sense of smell are our kind of customer! No job is the same for us here; from the quirky and bonkers campaigns for TV and tourist boards, to household brand names using their own fragrances in global campaigns, to hotels wanting their spaces to smell fabulous- we cover it all.

Send us an email at info@aromaco.co.uk or give us a call on +44 (0)1491 835510  and we can discuss what’s right for you.

87%

of consumers said the use of aroma would enhance the overall image of the retail store

83%

said it would stimulate a purchase

72%

of consumers said the ability to smell the product was a real advantage when making a decision to purchase

In the midst of the explosion in the number of communication channels with consumers, and within such a crowded marketplace, emotional engagement with brands has never been more important.

The more frequently and consistently a brand can connect with a consumer on an emotional level, the strong and deeper the brand engagement.

Research has shown that of the five senses smell is the sense most linked to our emotional recollection. So, when linked to a product, it can reap dividends.

Studies show that 75% of emotions are triggered by smell which is linked to pleasure, well-being and memory.

The Aroma Company provide solutions for incorporating scent into marketing and communications to:

• enhance the connection with the brand;
• influence the buying process
• get consumers talking about and interacting with the brand and campaign

"Consumers use all of their senses to experience a brand. The sense of smell emotionally effects humans up to 75% more than any other sense"

Martin Lindstrom, Brand Sense

Solutions

Poparoma

Poparoma

The patented interactive sampling invention that delivers an aroma at the push of a button. A quick, simple and creative way to help customers connect with your display - and linger for longer.

• Ideal for any type of fragrance or flavour sampling – be that a brand fragrance or food flavour.

• No need for a power supply.

• Perfect for multi sampling as several can sit alongside each other on a display without the aromas mixing.

• No liquid content.

• Easy to install the flexible design; ideal for POS, product launches, poster sites and exhibitions.

• Lasts up to 8 weeks.

Modular

Shelf ready

Touch to smell

Touch to smell

Touch to Smell is a modern day scratch and sniff which uses encapsulation to create aroma solutions in print. Aromatic oil is formulated into a specialist printing medium which forms an invisible layer of microscopic bubbles on the paper or card. When touched, these bubbles release a burst of aroma, giving a perfect rendition.

GO TO TOUCH TO SMELL

Diffusion

Aroma diffusion technology. Creating a brand fragrance zone? Enhancing shopper experiences? Evoking a memorable, theatrical atmosphere? Have a look at our products above to see how they can help you do it.

Scent Diffusion

Large Scale Scent Diffusion

aromaspritz

aromabreeze

Aroma centre

Aroma centre

Whether looking for your own bespoke fragrance, inspiration from our library or looking to include scent in your print projects- the Aroma Centre can cater for all your needs.

aromacoat

aromasourcing

Fragrant Thoughts

National Fragrance Week

In March, the perfume industry celebrates National Fragrance Week, an initiative begun in 2016 by The Fragrance Foundation.

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Givaudan, ‘Project Delight’

In an exciting new initiative, Givaudan have delved into the world of flavour in order to reflect on how we react to the world of scent. By observing our responsive body language to our favourite flavours, they have created a new collection, in collaboration with their flavourists, called ‘Delight’.

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Perfume through the ages

The first European, alcohol-based perfume became prevalent at the beginning of the 14th century. It is unclear where exactly it came from, who it was made by, and who it was made for, but it became known (and still is known) as Eau De Hongrie, or simply ‘Hungary Water’.

Read More

AROMACO INSTAGRAM

Twitter Feed

The Aroma Co EuropeFive sensory pods are being installed in the courtyard at somersethouse and they will represent… https://t.co/XZXtZewPbn 0 0
The Aroma Co Europehttps://t.co/XgdhKppQ78 Very proud to have been involved in this great project 0 2
The Aroma Co EuropeAn amazing few days with the @fragrancefdn_uk and @rojadove 👃🏼 looking at raw… https://t.co/NPpUSG9IbS 0 0
The Aroma Co EuropeAn amazing few days with the @fragrancefdn_uk and @rojadove 👃🏼 an amazing chance to see some… https://t.co/NPpUSGrjAs 2 5
The Aroma Co EuropeWoohoo its that time of year again, we can't wait for May the 17th @FragranceFDN_UK https://t.co/7Ush7jZfBO 0 1

Come and Work with Us

Contact Info

  • Hilliard House, Lester Way, Wallingford, Oxfordshire, OX10 9TA
  • + 44 (0)1491 835510
  • info@aromaco.co.uk


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