Welcome to the Aroma Company


The Aroma Company are the UK’s leading innovators of scent marketing technology and are globally recognised as industry experts.

Established in 1993, we’re a small and unique close knit team who over time have built close relationships with agencies, retailers and the world’s global consumer goods companies.

Anyone looking to improve their brand identity and presence in marketing campaigns using the sense of smell are our kind of customer! No job is the same for us here; from the quirky and bonkers campaigns for TV and tourist boards, to household brand names using their own fragrances in global campaigns, to hotels wanting their spaces to smell fabulous- we cover it all.

Send us an email at info@aromaco.co.uk or give us a call on +44 (0)1491 835510  and we can discuss what’s right for you.


of consumers said the use of aroma would enhance the overall image of the retail store


said it would stimulate a purchase


of consumers said the ability to smell the product was a real advantage when making a decision to purchase

In the midst of the explosion in the number of communication channels with consumers, and within such a crowded marketplace, emotional engagement with brands has never been more important.

The more frequently and consistently a brand can connect with a consumer on an emotional level, the strong and deeper the brand engagement.

Research has shown that of the five senses smell is the sense most linked to our emotional recollection. So, when linked to a product, it can reap dividends.

Studies show that 75% of emotions are triggered by smell which is linked to pleasure, well-being and memory.

The Aroma Company provide solutions for incorporating scent into marketing and communications to:

• enhance the connection with the brand;
• influence the buying process
• get consumers talking about and interacting with the brand and campaign

"Consumers use all of their senses to experience a brand. The sense of smell emotionally effects humans up to 75% more than any other sense”"

Martin Lindstrom, Brand Sense




The patented interactive sampling invention that delivers an aroma at the push of a button. A quick, simple and creative way to help customers connect with your display - and linger for longer.

• Ideal for any type of fragrance or flavour sampling – be that a brand fragrance or food flavour.

• No need for a power supply.

• Perfect for multi sampling as several can sit alongside each other on a display without the aromas mixing.

• No liquid content.

• Easy to install the flexible design; ideal for POS, product launches, poster sites and exhibitions.

• Lasts up to 8 weeks.


Shelf ready

Touch to smell

Touch to smell

Touch to Smell is a modern day scratch and sniff which uses encapsulation to create aroma solutions in print. Aromatic oil is formulated into a specialist printing medium which forms an invisible layer of microscopic bubbles on the paper or card. When touched, these bubbles release a burst of aroma, giving a perfect rendition.








Aroma infusion technology. Some of our technologies work beautifully without any interaction at all. Aroma is infused within paper, card or beads and gently emits over time, making it a simple way to help your brand to stand out.






Aroma diffusion technology. Creating a brand fragrance zone? Enhancing shopper experiences? Evoking a memorable, theatrical atmosphere? Have a look at our products above to see how they can help you do it.

OS Pro diffuser



Aroma centre

Aroma centre

Whether looking for your own bespoke fragrance, inspiration from our library or looking to include scent in your print projects- the Aroma Centre can cater for all your needs.



collection fragrances

From the Blog

We’re feeling the Christmas cheer!

We don’t like saying the ‘C’ word in May, but many of you will be in full swing planning your Christmas activities and thinking of ways to enhance your plans through this holiday period.

Whilst some of you will have physical products to promote, others will have venues to enhance, festive events to plan, Christmas displays to organise – you name it, we can help you scent it!

Seasonal Product Promotion

Limited edition seasonal products come to the fore around now, with festive aromas and flavours being key differentiators. We can use your own product aroma in your communications, events and at point of sale or choose an aroma from our library.

Physical Space Enhancement

Wanting to get visitors to your venue, hotel or event space really in a Christmas spirit? There’s nothing like a festive aroma to instinctively set the mood!

Our OS Pro diffusers are a simple and practical solution for scenting a large space.

Use your own scent or choose an aroma from our library.

Printed solutions

Enhancing your printed communication couldn’t be easier! Use your own scent or choose one from our library of aromas. More than one aroma to be promoted? Not a problem!

Scented point of sale such as tear-off pads, or sampling strips; hand out such as postcards, coupons; direct mail communications; magazine inserts or glued tip-ons and stickers are all things that we regularly produce.

If you have a creative idea that is not listed, don’t worry just pick up the phone and we’ll chat it through!

Mix and match campaigns

A campaign doesn’t have to be limited to one solution.

Waitrose’s wonderful campaign last year utilised the OS Pro diffuser on the customer service desk, scented recipe cards and printed solutions at point of sale to create a well-rounded, nose enticing promotion for their Christmas Signature Spice. Multiple festive foods and gift options (including mince pies, fruited sponge pudding, candles etc) used this tasty spice aroma.

Now’s the best time to share your aims and ideas with us – it allows plenty of time to create the perfect scented campaign for you.


Call us on +44 (0)1491 835510 or email info@aromaco.co.uk.





If you’re a novice at whisky buying, then you’ll enter the whisky department of any store and realise that there are more different whiskys than a normal brain can handle! It’s a mind field of confusion and excitement.

Read More

Do you want to be a stinky Twit?!

Quentin Blake's Twits food illustration

Illustration by Quentin Blake depicting the food that can be found in Mr Twit’s beard!

Men with beards. Love them or loathe them, one of the most famous bearded characters is that of Mr Twit by the beloved author Roald Dahl.

Read More

Are your plans festival ready?

Festival season is upon us! With the height of the summer outdoor events season coming up, it’s not too late to speak to us about including aroma in your plans.

Read More

Celebrating the wonderful world of whisky!

So, we don’t claim to be whisky experts but to celebrate World Whisky Day we have put together this little overview of how adding an aromatic element to a whisky’s brand marketing plan, can lift communication to a new level.

The sense of smell is so important in the whole whisky tasting experience. Your nose will discern more subtleties than your palate can.

Read More

Sleep in the scent of luxury!

From May 2015, visitors to London can stay at the high-tech and highly innovative luxury hotel M by Montcalm, located in Shoreditch.

The newest edition to the Montcalm chain, M by Montcalm aims to arouse all the senses, never more so than with the addition of each room being equipping with The Aroma Company’s OS Pro aromatic dispersal machine.

Read More

Twitter Feed

The Aroma Co Europehttps://t.co/KkAPIyOKxL Interesting...will it ever be done??? We may not be able to get smell on your phone- but we can everywhere else! 0 0
The Aroma Co Europe"Jingle Bells, Christmas Smells.... " by @TheAromaCo on @LinkedIn https://t.co/35RKpgo1WD 0 0
The Aroma Co Europehttps://t.co/FKQYKBsiOT Last weeks Marie Yat event- fragrances with clean linen! #behindthescenes https://t.co/2rOeEE8OfD 0 0
The Aroma Co Europehttps://t.co/YGjeCAzk4r #VOOM2016 Please vote! Every single click counts :) 0 0
The Aroma Co EuropePlease vote for VOOM 2016 It will only take 2 seconds and its something our founder @SimonHarrop is very passionate…https://t.co/hab3y0orN9 0 1

Come and Work with Us

Contact Info

  • Hilliard House, Lester Way, Wallingford, Oxfordshire, OX10 9TA
  • + 44 (0)1491 835510
  • info@aromaco.co.uk