Welcome to the Aroma Company

ABOUT US

The Aroma Company are the UK’s leading innovators of scent marketing technology and are globally recognised as industry experts.

Established in 1993, we’re a small and unique close knit team who over time have built close relationships with agencies, retailers and the world’s global consumer goods companies such as Unilever and Proctor and Gamble, who are looking to improve their brand identity and presence in marketing campaigns using the sense of smell. Take a look at who we have worked with in our portfolio section, you will probably recognise a lot of our clients.

No job is the same for us here; from the quirky and bonkers campaigns for TV and tourist boards using the smell of ‘Ghost’ to household brand names using their own fragrances in global campaigns, we’ve done it all.

Send us an email at info@aromaco.co.uk or give us a call on +44 (0)1491 835510  and we can discuss what’s right for you.

87%

of consumers said the use of aroma would enhance the overall image of the retail store

83%

said it would stimulate a purchase

72%

of consumers said the ability to smell the product was a real advantage when making a decision to purchase

In the midst of the explosion in the number of communication channels with consumers, and within such a crowded marketplace, emotional engagement with brands has never been more important.

The more frequently and consistently a brand can connect with a consumer on an emotional level, the strong and deeper the brand engagement.

Research has shown that of the five senses smell is the sense most linked to our emotional recollection. So, when linked to a product, it can reap dividends.

Studies show that 75% of emotions are triggered by smell which is linked to pleasure, well-being and memory.

The Aroma Company provide solutions for incorporating scent into marketing and communications to:

• enhance the connection with the brand;
• influence the buying process
• get consumers talking about and interacting with the brand and campaign

"Consumers use all of their senses to experience a brand. The sense of smell emotionally effects humans up to 75% more than any other sense”"

Martin Lindstrom, Brand Sense

Solutions

Poparoma

Poparoma

The patented interactive sampling invention that delivers an aroma at the push of a button. A quick, simple and creative way to help customers connect with your display - and linger for longer.

• Ideal for any type of fragrance or flavour sampling – be that a brand fragrance or food flavour.

• No need for a power supply.

• Perfect for multi sampling as several can sit alongside each other on a display without the aromas mixing.

• No liquid content.

• Easy to install the flexible design; ideal for POS, product launches, poster sites and exhibitions.

• Lasts up to 8 weeks.

Modular

Shelf ready

Touch to smell

Touch to smell

Touch to Smell is a modern day scratch and sniff which uses encapsulation to create aroma solutions in print. Aromatic oil is formulated into a specialist printing medium which forms an invisible layer of microscopic bubbles on the paper or card. When touched, these bubbles release a burst of aroma, giving a perfect rendition.

aromaads

aromacard

aromapad

aromastrip

aromahanger

Infusion

Infusion

Aroma infusion technology. Some of our technologies work beautifully without any interaction at all. Aroma is infused within paper, card or beads and gently emits over time, making it a simple way to help your brand to stand out.

aromafreshener

aromaliner

aromasachet

aromawobbler

Diffusion

Aroma diffusion technology. Creating a brand fragrance zone? Enhancing shopper experiences? Evoking a memorable, theatrical atmosphere? Have a look at our products above to see how they can help you do it.

aromabox

aromaspritz

aromabreeze

aromahalo

Aroma centre

Aroma centre

Whether looking for your own bespoke fragrance, inspiration from our library or looking to include scent in your print projects- the Aroma Centre can cater for all your needs.

aromacoat

aromasourcing

From the Blog

VW Camper

Tropical Treat For Your Senses

Our client TRO was tasked to build awareness of Ribena’s new tropical flavours and drive sales via a nationwide sampling campaign. They built a bright and vibrant Ribena branded

Read More

In-store sampling of brand fragrance is over 200 times more effective than TV media!

Wow, quite a headline if you are a media buyer or a brand planner! Makes you think doesn’t it?

In truth we’re not comparing like with like here but in the context of choosing the right marketing mix, why don’t more brands – especially personal care, homecare and food & beverage – spend far more of their budget on fragrance activation in store? It’s a damn good question.

Read More
Norse-Power-deodorant-bottle-large

The Great Smell of Brute

York tourist board brought us in to create a Viking ‘fragrance’ for men who want to stink like a ninth century Norse warrior…

Read More
York-book-traditional-afternoon-tea

Scents and the City

What would you say is the best way to promote a city and the numerous activities and experiences that can be enjoyed during a visit there?

Read More

Twitter Feed

The Aroma Co EuropeHey twitter followers! We revamped our website and we are mighty proud of our new look... Check us out at http://t.co/i27pGcCAfEReplyRetweetFavorite
The Aroma Co EuropeCheck out our new and improved website at http://t.co/rjqOXrjbhvReplyRetweetFavorite
The Aroma Co EuropeThese touch to smell cards for the BBC is just one example of the amazing work we produce, email info@aromaco.co.uk http://t.co/YZnodrcvPZReplyRetweetFavorite
The Aroma Co EuropeKeep your eyes peeled for these vans, try a new ribena drink and take in the whiffs of the tropics from our aromabox! http://t.co/vjPBlHdeNXReplyRetweetFavorite
The Aroma Co EuropeHave a read of our latest blog piece http://t.co/PYOp5EKBt0 and watch the video to see our aromabox in actionReplyRetweetFavorite

Come and Work with Us

Contact Info

  • Hilliard House, Lester Way, Wallingford, Oxfordshire, OX10 9TA
  • + 44 (0)1491 835510
  • info@aromaco.co.uk