Welcome to the Aroma Company


The Aroma Company are the UK’s leading innovators of scent marketing technology and are globally recognised as industry experts.

Established in 1993, we’re a small and unique close knit team who over time have built close relationships with agencies, retailers and the world’s global consumer goods companies.

Anyone looking to improve their brand identity and presence in marketing campaigns using the sense of smell are our kind of customer! No job is the same for us here; from the quirky and bonkers campaigns for TV and tourist boards, to household brand names using their own fragrances in global campaigns, to hotels wanting their spaces to smell fabulous- we cover it all.

Send us an email at info@aromaco.co.uk or give us a call on +44 (0)1491 835510  and we can discuss what’s right for you.


of consumers said the use of aroma would enhance the overall image of the retail store


said it would stimulate a purchase


of consumers said the ability to smell the product was a real advantage when making a decision to purchase

In the midst of the explosion in the number of communication channels with consumers, and within such a crowded marketplace, emotional engagement with brands has never been more important.

The more frequently and consistently a brand can connect with a consumer on an emotional level, the strong and deeper the brand engagement.

Research has shown that of the five senses smell is the sense most linked to our emotional recollection. So, when linked to a product, it can reap dividends.

Studies show that 75% of emotions are triggered by smell which is linked to pleasure, well-being and memory.

The Aroma Company provide solutions for incorporating scent into marketing and communications to:

• enhance the connection with the brand;
• influence the buying process
• get consumers talking about and interacting with the brand and campaign

"Consumers use all of their senses to experience a brand. The sense of smell emotionally effects humans up to 75% more than any other sense"

Martin Lindstrom, Brand Sense




The patented interactive sampling invention that delivers an aroma at the push of a button. A quick, simple and creative way to help customers connect with your display - and linger for longer.

• Ideal for any type of fragrance or flavour sampling – be that a brand fragrance or food flavour.

• No need for a power supply.

• Perfect for multi sampling as several can sit alongside each other on a display without the aromas mixing.

• No liquid content.

• Easy to install the flexible design; ideal for POS, product launches, poster sites and exhibitions.

• Lasts up to 8 weeks.


Shelf ready

Touch to smell

Touch to smell

Touch to Smell is a modern day scratch and sniff which uses encapsulation to create aroma solutions in print. Aromatic oil is formulated into a specialist printing medium which forms an invisible layer of microscopic bubbles on the paper or card. When touched, these bubbles release a burst of aroma, giving a perfect rendition.



Aroma diffusion technology. Creating a brand fragrance zone? Enhancing shopper experiences? Evoking a memorable, theatrical atmosphere? Have a look at our products above to see how they can help you do it.

Scent Diffusion

Large Scale Scent Diffusion



Aroma centre

Aroma centre

Whether looking for your own bespoke fragrance, inspiration from our library or looking to include scent in your print projects- the Aroma Centre can cater for all your needs.



Fragrant Thoughts

International Jewellery London

The beginning of September this year sees the celebration of an exquisite and unique trading event: International Jewellery London. From 2nd to 4th September, the Olympia Centre in West Kensington will play host to a sparkling extravaganza of jewellery.

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Scents of Summer

What scents do we think of when someone says ‘summer’? Freshly cut grass; blooming lilies; sea breezes; barbecues. Many aromas that drift our way will instantly ignite our sense of summer. Perhaps because they are unique to these months, or perhaps because they trigger a happy memory.

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World Whisky Day 2018

World Whisky Day is almost upon us! On Saturday, 19th May, communities from around the world will come together to share their experiences and love of whisky in an inclusive environment, whilst newcomers will have the chance to try a dram and learn about this unique drink as part of this exciting initiative. It is about making whisky fun and enjoyable, and inviting everyone to have a taste.

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Twitter Feed

The Aroma Co EuropeWe are beyond amazed at how beautiful the @tiffanyandco tree looks at #stpancras and thanks to scent expertise it a… https://t.co/xPljjzOaup 1 1
The Aroma Co Europe#pollutionpods are on the move again! See them now in Germany until the 9th of December. We’re proud to have been a… https://t.co/8cN0vJAH3o 1 1
The Aroma Co EuropeAnother proud moment for us https://t.co/ZVBh8XGLkh We worked with the creative and props teams to build in scent… https://t.co/RzQ3eUb7Lx 1 1
The Aroma Co EuropeTeam @TheAromaCo and Team @osbornetech coming at ya with scent and technology expertise #forcetobereckonedwithhttps://t.co/fbiFTf9LWm 7 1
The Aroma Co EuropeSeeing all sorts here at the familyattractionexpo. Come speak to us & our tech partners @osbornetech on stand 9-530… https://t.co/alXB1sTSrA 0 0

Come and Work with Us

Contact Info

  • Hilliard House, Lester Way, Wallingford, Oxfordshire, OX10 9TA
  • + 44 (0)1491 835510
  • info@aromaco.co.uk

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