Welcome to the Aroma Company


The Aroma Company are the UK’s leading innovators of scent marketing technology and are globally recognised as industry experts.

Established in 1993, we’re a small and unique close knit team who over time have built close relationships with agencies, retailers and the world’s global consumer goods companies such as Unilever and Proctor and Gamble, who are looking to improve their brand identity and presence in marketing campaigns using the sense of smell. Take a look at who we have worked with in our portfolio section, you will probably recognise a lot of our clients.

No job is the same for us here; from the quirky and bonkers campaigns for TV and tourist boards using the smell of ‘Ghost’ to household brand names using their own fragrances in global campaigns, we’ve done it all.

Send us an email at info@aromaco.co.uk or give us a call on +44 (0)1491 835510  and we can discuss what’s right for you.


of consumers said the use of aroma would enhance the overall image of the retail store


said it would stimulate a purchase


of consumers said the ability to smell the product was a real advantage when making a decision to purchase

In the midst of the explosion in the number of communication channels with consumers, and within such a crowded marketplace, emotional engagement with brands has never been more important.

The more frequently and consistently a brand can connect with a consumer on an emotional level, the strong and deeper the brand engagement.

Research has shown that of the five senses smell is the sense most linked to our emotional recollection. So, when linked to a product, it can reap dividends.

Studies show that 75% of emotions are triggered by smell which is linked to pleasure, well-being and memory.

The Aroma Company provide solutions for incorporating scent into marketing and communications to:

• enhance the connection with the brand;
• influence the buying process
• get consumers talking about and interacting with the brand and campaign

"Consumers use all of their senses to experience a brand. The sense of smell emotionally effects humans up to 75% more than any other sense”"

Martin Lindstrom, Brand Sense




The patented interactive sampling invention that delivers an aroma at the push of a button. A quick, simple and creative way to help customers connect with your display - and linger for longer.

• Ideal for any type of fragrance or flavour sampling – be that a brand fragrance or food flavour.

• No need for a power supply.

• Perfect for multi sampling as several can sit alongside each other on a display without the aromas mixing.

• No liquid content.

• Easy to install the flexible design; ideal for POS, product launches, poster sites and exhibitions.

• Lasts up to 8 weeks.


Shelf ready

Touch to smell

Touch to smell

Touch to Smell is a modern day scratch and sniff which uses encapsulation to create aroma solutions in print. Aromatic oil is formulated into a specialist printing medium which forms an invisible layer of microscopic bubbles on the paper or card. When touched, these bubbles release a burst of aroma, giving a perfect rendition.








Aroma infusion technology. Some of our technologies work beautifully without any interaction at all. Aroma is infused within paper, card or beads and gently emits over time, making it a simple way to help your brand to stand out.






Aroma diffusion technology. Creating a brand fragrance zone? Enhancing shopper experiences? Evoking a memorable, theatrical atmosphere? Have a look at our products above to see how they can help you do it.

OS Pro diffuser



Aroma centre

Aroma centre

Whether looking for your own bespoke fragrance, inspiration from our library or looking to include scent in your print projects- the Aroma Centre can cater for all your needs.



From the Blog

Do you want to be a stinky Twit?!

Quentin Blake's Twits food illustration

Illustration by Quentin Blake depicting the food that can be found in Mr Twit’s beard!

Men with beards. Love them or loathe them, one of the most famous bearded characters is that of Mr Twit by the beloved author Roald Dahl.

Mr Dahl certainly wasn’t a fan on a bearded man. Mr Twit has a beard. His is dirty and has bits of food clinging to it. The wonderful Quentin Blake’s illustrations show old stinky food including maggoty green cheese, mouldy old cornflake and the slimy tail of a tinned sardine stuck in the bristles on Mr Twit’s face.

To celebrate the 35th anniversary of The Twits, Penguin Books have made these rotten characters even more grotesque! Scratch and sniff stickers depicting Blake’s original illustrations, are included free inside every book. These can be used to personalise Mr Twit’s dirty beard and make the most disgusting book cover known!

The Twits scratch 'n' sniff book

Customise the latest edition of The Twits, with stinky scratch ‘n’ sniff stickers.

The Aroma Company were approached to provide the stinky food aroma that has been used on these stickers. We came up with a pretty smelly old food aroma – not so rotten it is offensive, but just stinky enough to make the sticker recipients want to personalise their book!

Using Touch to Smell varnish, the aroma is contained within microscopic bubbles which burst when the stickers are rubbed. The varnish was applied by Penguin Books’ own printing partners. Wherever possible, The Aroma Company try to work with existing manufacturing processes, to minimise production disruption.

Val Lord, Managing Director of The Aroma Company said, “What a fabulous way to reach a new generation of young readers. The Roald Dahl Literary Estate and Penguin Books have produced a surefire hit to continue the enduring love for Dahl’s classic stories.

The inclusion of scented stickers adds an extra sensory delight, the memory of which will stay with them for the rest of their lives”.

See more promotional footage here:

The Guardian has also created a lovely piece for children, to explain how books in general and these stinky stickers have been produced. With child friendly language and a great video to explain the process, this article is a wonderful addition to the promotion of this book.

Contact us with any project where the addition of aroma would create interest, improve ambience, or demonstrate a product aroma. Tel: +44 (0)1491 835510 or info@aromaco.co.uk

Useful contacts:
The Aroma Company
The Roald Dhal Literary Estate
Penguin Books
Buy the book at Waterstones

Are your plans festival ready?

Festival season is upon us! With the height of the summer outdoor events season coming up, it’s not too late to speak to us about including aroma in your plans.

Key festival items that we have provided scented promotions for have included deodorants and body sprays, dry shampoo, sun creams, moisturisers, make up removers, soft drinks, summer clothes and accessories and tents (not an immediately obvious choice for a promotion built around scent, but the creative idea was fabulous and of course well executed!).

Handouts and free gifts are extremely popular choices. However, some events have restrictions on what can be given out (aerosol’s are a prime example). So, how do you demonstrate the aroma of your product?

One easy solution is getting your brand message and aroma across in print, through the advanced form of scratch and sniff; Touch to Smell.

Touch to Smell solutions are a fabulous way to promote a brand at festivals because they are easy to handle by experiential staff. Especially as promotions have to often last across consecutive days.

Bold Sparkling Pomegranate and Orange Blossom scented postcards.

Bold Sparkling Pomegranate and Orange Blossom scented postcards.

They have a long shelf life as it is the action of rubbing or touching the printed item that releases the aroma. A perfect solution if promotions are geared around more than one event over the summer, multiple artworks e.g. tailored to individual festivals, can be printed and fragranced at the same time.

Scented postcards, coupons, leaflets, brochures, sampling strips are all prime examples of items that can be handed out. However, don’t feel these are the only options. Please speak to us about your ideas.

Tent Scents created and handed out, for Palmolive, at 2 UK festivals.

Tent Scents created (in conjunction with Communicator) and handed out, for Palmolive, at 2 UK festivals.

Touch to Smell is not the only solution; we have a range of standard options. Depending on your aim and budget, we have a variety of solutions that can be tailored to your brand.

Your brand or product doesn’t have its own aroma? Not to worry, we have a range of library aromas available to choose from or you can even create your own aroma.

We look forward to speaking with you soon! Tel: +44 (0)1491 835510   email: info@aromaco.co.uk

Celebrating the wonderful world of whisky!

So, we don’t claim to be whisky experts but to celebrate World Whisky Day we have put together this little overview of how adding an aromatic element to a whisky’s brand marketing plan, can lift communication to a new level.

The sense of smell is so important in the whole whisky tasting experience. Your nose will discern more subtleties than your palate can.

Read More

Building Memories

Father's Day Gifts

Father’s Day Gifts

This year Father’s Day, in the UK, is on Sunday June 21st.

For many of you when thinking about your dad, in your list of memories or thoughts there is probably an associated aroma; a cologne, aftershave or moisturiser, soap or body wash, a food or drink item etc.

Read More
Polyester front & back

Odorama is BACK

As part of Scalarama 2014, John Waters’ POLYESTER returns to the big screen, now in ODORAMA once more. Audience members at screenings across the world will receive our special touch to smell cards (scratch ‘n’ sniff) to smell along with the film, which stars Divine as a suburban Baltimore housewife plagued by her philandering husband, perverted offspring and worst of all – bad odours!

Read More

Twitter Feed

The Aroma Co EuropeExcited to have worked with the Tate on this fantastic sensorium #ospro #diffusion #TateSensorium https://t.co/ucC8O2wfNMReplyRetweetFavorite
The Aroma Co Europehttp://t.co/FIeF9MYDs9 Check out our OS Pros at the amazing @Tate SensoriumReplyRetweetFavorite
The Aroma Co EuropeOur pleasure! https://t.co/b9xZjaT0qEReplyRetweetFavorite
The Aroma Co EuropeBeen doing some research on new technologies... this one is the craziest yet! http://t.co/cdJp7AVfbpReplyRetweetFavorite
The Aroma Co Europehttp://t.co/2CLGCtrXuM Read this insight into the new Tate exhibition; our Os Pros are working with the art to create a sensorial experienceReplyRetweetFavorite

Come and Work with Us

Contact Info

  • Hilliard House, Lester Way, Wallingford, Oxfordshire, OX10 9TA
  • + 44 (0)1491 835510
  • info@aromaco.co.uk