In March, the perfume industry celebrates National Fragrance Week, an initiative begun in 2016 by The Fragrance Foundation.
Welcome to the Aroma Company
of consumers said the use of aroma would enhance the overall image of the retail store
said it would stimulate a purchase
of consumers said the ability to smell the product was a real advantage when making a decision to purchase
In the midst of the explosion in the number of communication channels with consumers, and within such a crowded marketplace, emotional engagement with brands has never been more important.
The more frequently and consistently a brand can connect with a consumer on an emotional level, the strong and deeper the brand engagement.
Research has shown that of the five senses smell is the sense most linked to our emotional recollection. So, when linked to a product, it can reap dividends.
Studies show that 75% of emotions are triggered by smell which is linked to pleasure, well-being and memory.
The Aroma Company provide solutions for incorporating scent into marketing and communications to:
• enhance the connection with the brand;
• influence the buying process
• get consumers talking about and interacting with the brand and campaign
Storm DFX for UnileverInfusion
Smith & Sinclair for John LewisDiffusion
Whiskey BoutiqueAromacentre, Aromasourcing
The Open UniversityAromasourcing, Touch to smell
Odette Toilette and COS storesDiffusion
John Lewis for WaitroseDiffusion, Touch to smell
Baby LipsAromacentre, Touch to smell
Eau de ToastAromacentre, Diffusion
Smell York BookTouch to smell
Tony and Guy WobblersInfusion
Impulse OS ProDiffusion
In an exciting new initiative, Givaudan have delved into the world of flavour in order to reflect on how we react to the world of scent. By observing our responsive body language to our favourite flavours, they have created a new collection, in collaboration with their flavourists, called ‘Delight’.
The first European, alcohol-based perfume became prevalent at the beginning of the 14th century. It is unclear where exactly it came from, who it was made by, and who it was made for, but it became known (and still is known) as Eau De Hongrie, or simply ‘Hungary Water’.