Welcome to the Aroma Company


The Aroma Company are the UK’s leading innovators of scent marketing technology and are globally recognised as industry experts.

Established in 1993, we’re a small and unique close knit team who over time have built close relationships with agencies, retailers and the world’s global consumer goods companies.

Anyone looking to improve their brand identity and presence in marketing campaigns using the sense of smell are our kind of customer! No job is the same for us here; from the quirky and bonkers campaigns for TV and tourist boards, to household brand names using their own fragrances in global campaigns, to hotels wanting their spaces to smell fabulous- we cover it all.

Send us an email at info@aromaco.co.uk or give us a call on +44 (0)1491 835510  and we can discuss what’s right for you.


of consumers said the use of aroma would enhance the overall image of the retail store


said it would stimulate a purchase


of consumers said the ability to smell the product was a real advantage when making a decision to purchase

In the midst of the explosion in the number of communication channels with consumers, and within such a crowded marketplace, emotional engagement with brands has never been more important.

The more frequently and consistently a brand can connect with a consumer on an emotional level, the strong and deeper the brand engagement.

Research has shown that of the five senses smell is the sense most linked to our emotional recollection. So, when linked to a product, it can reap dividends.

Studies show that 75% of emotions are triggered by smell which is linked to pleasure, well-being and memory.

The Aroma Company provide solutions for incorporating scent into marketing and communications to:

• enhance the connection with the brand;
• influence the buying process
• get consumers talking about and interacting with the brand and campaign

"Consumers use all of their senses to experience a brand. The sense of smell emotionally effects humans up to 75% more than any other sense"

Martin Lindstrom, Brand Sense




The patented interactive sampling invention that delivers an aroma at the push of a button. A quick, simple and creative way to help customers connect with your display - and linger for longer.

• Ideal for any type of fragrance or flavour sampling – be that a brand fragrance or food flavour.

• No need for a power supply.

• Perfect for multi sampling as several can sit alongside each other on a display without the aromas mixing.

• No liquid content.

• Easy to install the flexible design; ideal for POS, product launches, poster sites and exhibitions.

• Lasts up to 8 weeks.


Shelf ready

Touch to smell

Touch to smell

Touch to Smell is a modern day scratch and sniff which uses encapsulation to create aroma solutions in print. Aromatic oil is formulated into a specialist printing medium which forms an invisible layer of microscopic bubbles on the paper or card. When touched, these bubbles release a burst of aroma, giving a perfect rendition.



Aroma diffusion technology. Creating a brand fragrance zone? Enhancing shopper experiences? Evoking a memorable, theatrical atmosphere? Have a look at our products above to see how they can help you do it.

Scent Diffusion

Large Scale Scent Diffusion



Aroma centre

Aroma centre

Whether looking for your own bespoke fragrance, inspiration from our library or looking to include scent in your print projects- the Aroma Centre can cater for all your needs.



Fragrant Thoughts

Perfume through the ages

The first European, alcohol-based perfume became prevalent at the beginning of the 14th century. It is unclear where exactly it came from, who it was made by, and who it was made for, but it became known (and still is known) as Eau De Hongrie, or simply ‘Hungary Water’.

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We’re feeling the Christmas cheer!

We don’t like saying the ‘C’ word in May, but many of you will be in full swing planning your Christmas activities and thinking of ways to enhance your plans through this holiday period.

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If you’re a novice at whisky buying, then you’ll enter the whisky department of any store and realise that there are more different whiskys than a normal brain can handle! It’s a mind field of confusion and excitement.

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Do you want to be a stinky Twit?!

Quentin Blake's Twits food illustration

Illustration by Quentin Blake depicting the food that can be found in Mr Twit’s beard!

Men with beards. Love them or loathe them, one of the most famous bearded characters is that of Mr Twit by the beloved author Roald Dahl.

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Are your plans festival ready?

Festival season is upon us! With the height of the summer outdoor events season coming up, it’s not too late to speak to us about including aroma in your plans.

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Twitter Feed

The Aroma Co EuropeCan't believe how quickly Christmas went and its #backtowork already! Whats everyone's favourite pick me up aromas… https://t.co/bpuSvsmKTD 0 1
The Aroma Co EuropeShipping hazardous material is something we are a specialist in, and come up against all the time in the fragrance… https://t.co/ZWM3iOmWhk 0 2
The Aroma Co EuropeThe Os Pro fragrance diffusers are back in @waitrose this Christmas. You can smell their spiced pomegranate and cle… https://t.co/RxIcJw8SVG 0 0
The Aroma Co EuropePleased to have made these fab cards 🙂 #fragrance #scratchandnsniff #scentmarketing #odorama https://t.co/Is8tukRK1K 0 1
The Aroma Co EuropeWe were so pleased to exhibit in the Retail Experience Area at @jewellerylondon, and looking forward to being there… https://t.co/ra72vZ4ZK0 1 4

Come and Work with Us

Contact Info

  • Hilliard House, Lester Way, Wallingford, Oxfordshire, OX10 9TA
  • + 44 (0)1491 835510
  • info@aromaco.co.uk

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