When does Christmas begin for you? Is it when your local town turns on the Christmas lights? When Costa and Starbucks announce the release of their seasonal spiced latte? Perhaps it’s when you hear, for the first of many times each year, the voices of Mariah Carey or Wham.
Welcome to the Aroma Company
of consumers said the use of aroma would enhance the overall image of the retail store
said it would stimulate a purchase
of consumers said the ability to smell the product was a real advantage when making a decision to purchase
In the midst of the explosion in the number of communication channels with consumers, and within such a crowded marketplace, emotional engagement with brands has never been more important.
The more frequently and consistently a brand can connect with a consumer on an emotional level, the strong and deeper the brand engagement.
Research has shown that of the five senses smell is the sense most linked to our emotional recollection. So, when linked to a product, it can reap dividends.
Studies show that 75% of emotions are triggered by smell which is linked to pleasure, well-being and memory.
The Aroma Company provide solutions for incorporating scent into marketing and communications to:
• enhance the connection with the brand;
• influence the buying process
• get consumers talking about and interacting with the brand and campaign
Because for SchwartzAromabreeze
Pollution Pods at Somerset HouseDiffusion
Storm DFX for UnileverInfusion
Smith & Sinclair for John LewisDiffusion
Whiskey BoutiqueAromacentre, Aromasourcing
The Open UniversityAromasourcing, Touch to smell
Odette Toilette and COS storesDiffusion
John Lewis for WaitroseDiffusion, Touch to smell
Debenhams, Daisy Love LaunchDiffusion
Baby LipsAromacentre, Touch to smell
Smell York BookTouch to smell
What scents do we think of when someone says ‘summer’? Freshly cut grass; blooming lilies; sea breezes; barbecues. Many aromas that drift our way will instantly ignite our sense of summer. Perhaps because they are unique to these months, or perhaps because they trigger a happy memory.