Welcome to the Aroma Company


The Aroma Company are the UK’s leading innovators of scent marketing technology and are globally recognised as industry experts.

Established in 1993, we’re a small and unique close knit team who over time have built close relationships with agencies, retailers and the world’s global consumer goods companies.

Anyone looking to improve their brand identity and presence in marketing campaigns using the sense of smell are our kind of customer! No job is the same for us here; from the quirky and bonkers campaigns for TV and tourist boards, to household brand names using their own fragrances in global campaigns, to hotels wanting their spaces to smell fabulous- we cover it all.

Send us an email at info@aromaco.co.uk or give us a call on +44 (0)1491 835510  and we can discuss what’s right for you.


of consumers said the use of aroma would enhance the overall image of the retail store


said it would stimulate a purchase


of consumers said the ability to smell the product was a real advantage when making a decision to purchase

In the midst of the explosion in the number of communication channels with consumers, and within such a crowded marketplace, emotional engagement with brands has never been more important.

The more frequently and consistently a brand can connect with a consumer on an emotional level, the strong and deeper the brand engagement.

Research has shown that of the five senses smell is the sense most linked to our emotional recollection. So, when linked to a product, it can reap dividends.

Studies show that 75% of emotions are triggered by smell which is linked to pleasure, well-being and memory.

The Aroma Company provide solutions for incorporating scent into marketing and communications to:

• enhance the connection with the brand;
• influence the buying process
• get consumers talking about and interacting with the brand and campaign

"Consumers use all of their senses to experience a brand. The sense of smell emotionally effects humans up to 75% more than any other sense”"

Martin Lindstrom, Brand Sense




The patented interactive sampling invention that delivers an aroma at the push of a button. A quick, simple and creative way to help customers connect with your display - and linger for longer.

• Ideal for any type of fragrance or flavour sampling – be that a brand fragrance or food flavour.

• No need for a power supply.

• Perfect for multi sampling as several can sit alongside each other on a display without the aromas mixing.

• No liquid content.

• Easy to install the flexible design; ideal for POS, product launches, poster sites and exhibitions.

• Lasts up to 8 weeks.


Shelf ready

Touch to smell

Touch to smell

Touch to Smell is a modern day scratch and sniff which uses encapsulation to create aroma solutions in print. Aromatic oil is formulated into a specialist printing medium which forms an invisible layer of microscopic bubbles on the paper or card. When touched, these bubbles release a burst of aroma, giving a perfect rendition.








Aroma infusion technology. Some of our technologies work beautifully without any interaction at all. Aroma is infused within paper, card or beads and gently emits over time, making it a simple way to help your brand to stand out.






Aroma diffusion technology. Creating a brand fragrance zone? Enhancing shopper experiences? Evoking a memorable, theatrical atmosphere? Have a look at our products above to see how they can help you do it.

OS Pro diffuser



Aroma centre

Aroma centre

Whether looking for your own bespoke fragrance, inspiration from our library or looking to include scent in your print projects- the Aroma Centre can cater for all your needs.



collection fragrances

From the Blog

We’re feeling the Christmas cheer!

We don’t like saying the ‘C’ word in May, but many of you will be in full swing planning your Christmas activities and thinking of ways to enhance your plans through this holiday period.

Read More




If you’re a novice at whisky buying, then you’ll enter the whisky department of any store and realise that there are more different whiskys than a normal brain can handle! It’s a mind field of confusion and excitement.

Read More

Do you want to be a stinky Twit?!

Quentin Blake's Twits food illustration

Illustration by Quentin Blake depicting the food that can be found in Mr Twit’s beard!

Men with beards. Love them or loathe them, one of the most famous bearded characters is that of Mr Twit by the beloved author Roald Dahl.

Read More

Are your plans festival ready?

Festival season is upon us! With the height of the summer outdoor events season coming up, it’s not too late to speak to us about including aroma in your plans.

Read More

Celebrating the wonderful world of whisky!

So, we don’t claim to be whisky experts but to celebrate World Whisky Day we have put together this little overview of how adding an aromatic element to a whisky’s brand marketing plan, can lift communication to a new level.

The sense of smell is so important in the whole whisky tasting experience. Your nose will discern more subtleties than your palate can.

Read More

Sleep in the scent of luxury!

From May 2015, visitors to London can stay at the high-tech and highly innovative luxury hotel M by Montcalm, located in Shoreditch.

The newest edition to the Montcalm chain, M by Montcalm aims to arouse all the senses, never more so than with the addition of each room being equipping with The Aroma Company’s OS Pro aromatic dispersal machine.

Read More

Twitter Feed

The Aroma Co EuropeIt looks so depressing when de-constructed! Great to have met you and thanks for being a great neighbour. https://t.co/G1DsbGASNw 0 1
The Aroma Co EuropeDay 2 @IndHotelShow is coming to an end- but we're still smelling great! Come see us at 309 for some smellspiration… https://t.co/hYLXA3lBX1 0 2
The Aroma Co EuropeWe're here at stand 309, smelling great and ready for visitors! https://t.co/sYwrIEHmjA 0 2
The Aroma Co EuropeIt's all about the @IndHotelShow in the office today! Come see us at stand 309 on Tuesday and Wednesday https://t.co/XNjL1oI8xy 0 1
The Aroma Co EuropeA massive thankyou to @EssentraPack for hosting us on their table! We had a wonderful time. 0 1

Come and Work with Us

Contact Info

  • Hilliard House, Lester Way, Wallingford, Oxfordshire, OX10 9TA
  • + 44 (0)1491 835510
  • info@aromaco.co.uk