Welcome to the Aroma Company


The Aroma Company are the UK’s leading innovators of scent marketing technology and are globally recognised as industry experts.

Established in 1993, we’re a small and unique close knit team who over time have built close relationships with agencies, retailers and the world’s global consumer goods companies such as Unilever and Proctor and Gamble, who are looking to improve their brand identity and presence in marketing campaigns using the sense of smell. Take a look at who we have worked with in our portfolio section, you will probably recognise a lot of our clients.

No job is the same for us here; from the quirky and bonkers campaigns for TV and tourist boards using the smell of ‘Ghost’ to household brand names using their own fragrances in global campaigns, we’ve done it all.

Send us an email at info@aromaco.co.uk or give us a call on +44 (0)1491 835510  and we can discuss what’s right for you.


of consumers said the use of aroma would enhance the overall image of the retail store


said it would stimulate a purchase


of consumers said the ability to smell the product was a real advantage when making a decision to purchase

In the midst of the explosion in the number of communication channels with consumers, and within such a crowded marketplace, emotional engagement with brands has never been more important.

The more frequently and consistently a brand can connect with a consumer on an emotional level, the strong and deeper the brand engagement.

Research has shown that of the five senses smell is the sense most linked to our emotional recollection. So, when linked to a product, it can reap dividends.

Studies show that 75% of emotions are triggered by smell which is linked to pleasure, well-being and memory.

The Aroma Company provide solutions for incorporating scent into marketing and communications to:

• enhance the connection with the brand;
• influence the buying process
• get consumers talking about and interacting with the brand and campaign

"Consumers use all of their senses to experience a brand. The sense of smell emotionally effects humans up to 75% more than any other sense”"

Martin Lindstrom, Brand Sense




The patented interactive sampling invention that delivers an aroma at the push of a button. A quick, simple and creative way to help customers connect with your display - and linger for longer.

• Ideal for any type of fragrance or flavour sampling – be that a brand fragrance or food flavour.

• No need for a power supply.

• Perfect for multi sampling as several can sit alongside each other on a display without the aromas mixing.

• No liquid content.

• Easy to install the flexible design; ideal for POS, product launches, poster sites and exhibitions.

• Lasts up to 8 weeks.


Shelf ready

Touch to smell

Touch to smell

Touch to Smell is a modern day scratch and sniff which uses encapsulation to create aroma solutions in print. Aromatic oil is formulated into a specialist printing medium which forms an invisible layer of microscopic bubbles on the paper or card. When touched, these bubbles release a burst of aroma, giving a perfect rendition.








Aroma infusion technology. Some of our technologies work beautifully without any interaction at all. Aroma is infused within paper, card or beads and gently emits over time, making it a simple way to help your brand to stand out.






Aroma diffusion technology. Creating a brand fragrance zone? Enhancing shopper experiences? Evoking a memorable, theatrical atmosphere? Have a look at our products above to see how they can help you do it.

OS Pro diffuser



Aroma centre

Aroma centre

Whether looking for your own bespoke fragrance, inspiration from our library or looking to include scent in your print projects- the Aroma Centre can cater for all your needs.



From the Blog

Do you want to be a stinky Twit?!

Quentin Blake's Twits food illustration

Illustration by Quentin Blake depicting the food that can be found in Mr Twit’s beard!

Men with beards. Love them or loathe them, one of the most famous bearded characters is that of Mr Twit by the beloved author Roald Dahl.

Read More

Are your plans festival ready?

Festival season is upon us! With the height of the summer outdoor events season coming up, it’s not too late to speak to us about including aroma in your plans.

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Celebrating the wonderful world of whisky!

So, we don’t claim to be whisky experts but to celebrate World Whisky Day we have put together this little overview of how adding an aromatic element to a whisky’s brand marketing plan, can lift communication to a new level.

The sense of smell is so important in the whole whisky tasting experience. Your nose will discern more subtleties than your palate can.

Read More

Sleep in the scent of luxury!

From May 2015, visitors to London can stay at the high-tech and highly innovative luxury hotel M by Montcalm, located in Shoreditch.

The newest edition to the Montcalm chain, M by Montcalm aims to arouse all the senses, never more so than with the addition of each room being equipping with The Aroma Company’s OS Pro aromatic dispersal machine.

M by Montcalm hotel

The iconic architecture of M by Montcalm’s building.

Sleek, stylish and cutting edge, the OS Pro provides a clean and even fragrance delivery of aroma, without residue, using dry bead technology.

OS Pro ambient dispersal machine

OS Pro ambient dispersal machine; available in black or white design.

With a tablet in every room as standard, a M by Montcalm guest’s environment can be personalised at the tap of a screen. Rather than a standard aroma throughout the hotel, each M by Montcalm guest that books Club Rooms or Suites directly on the hotel’s website, or through the central reservations office, has the benefit of the complimentary 24 hour Fragrance Butler service.

At the push of a button, this knowledgeable fragrance specialist will arrive at the room with the selection of luxury aromas to choose from.

One of the opulent rooms

One of the opulent rooms. The OS Pro is located on the desk.

Depending on requirements; for example delighting the senses, enhancing wellbeing or for an invigorating lift guests can choose from Lime and Basil, Cinnamon Orange, Lavender Walk, Feuilles De Tabac, Silver 8 or Bai.

Each aroma was carefully chosen after close consultation with The Aroma Co, with all reflecting the opulence of the hotel as a whole.

The OS Pro has the ability to alternate between two differing scents, perfect for creating or complimenting varying moods at different times of the day.

Freestanding or wall mounted, The OS Pro is extremely versatile, so if you feel your brand environment could be enhanced with the inclusion of an ambient scent, then please do contact us.

Tel: +44 (0)1491 835510 or email us on info@aromaco.co.uk

Building Memories

Father's Day Gifts

Father’s Day Gifts

This year Father’s Day, in the UK, is on Sunday June 21st.

For many of you when thinking about your dad, in your list of memories or thoughts there is probably an associated aroma; a cologne, aftershave or moisturiser, soap or body wash, a food or drink item etc.

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Polyester front & back

Odorama is BACK

As part of Scalarama 2014, John Waters’ POLYESTER returns to the big screen, now in ODORAMA once more. Audience members at screenings across the world will receive our special touch to smell cards (scratch ‘n’ sniff) to smell along with the film, which stars Divine as a suburban Baltimore housewife plagued by her philandering husband, perverted offspring and worst of all – bad odours!

Read More

Twitter Feed

The Aroma Co Europehttps://t.co/Bx4VODAwEy looking great & smelling even better! We worked on the gingerbread scent to use in our diffuser for this launchReplyRetweetFavorite
The Aroma Co Europe#RedCups #Starbucks #kingscross installation smells of the infamous gingerbread latte thanks to our Os Pro diffuser https://t.co/a130h7VrdGReplyRetweetFavorite
The Aroma Co EuropeHappy to have worked with @ClinkClinkLtd on making the installation smell! Yum yum Christmas is coming! https://t.co/fZeOk9vjJRReplyRetweetFavorite
The Aroma Co EuropeProud to have supplied our Os Pro to diffuse scent @Forest_LDN rooftop restaurant. Enjoy the food & smell the pine! https://t.co/fW4YXXvhFgReplyRetweetFavorite
The Aroma Co EuropeOur Os Pro diffuser is being used around the @FriezeArtFair in Regents Park #events #art #diffusion #RegentsPark https://t.co/PErSg2iRhfReplyRetweetFavorite

Come and Work with Us

Contact Info

  • Hilliard House, Lester Way, Wallingford, Oxfordshire, OX10 9TA
  • + 44 (0)1491 835510
  • info@aromaco.co.uk