On 8th June of this year, the UK and the rest of the world celebrates World Gin Day. Events will be organised and parties thrown from London to Australia to toast one of the world’s favourite spirits. In London, as part of the London World Gin Day Festival, you can even bring a free digital pass to many of the city’s best bars for special access to special World Gin Day events, and brilliant, ginspired cocktails.
Welcome to the Aroma Company
of consumers said the use of aroma would enhance the overall image of the retail store
said it would stimulate a purchase
of consumers said the ability to smell the product was a real advantage when making a decision to purchase
In the midst of the explosion in the number of communication channels with consumers, and within such a crowded marketplace, emotional engagement with brands has never been more important.
The more frequently and consistently a brand can connect with a consumer on an emotional level, the strong and deeper the brand engagement.
Research has shown that of the five senses smell is the sense most linked to our emotional recollection. So, when linked to a product, it can reap dividends.
Studies show that 75% of emotions are triggered by smell which is linked to pleasure, well-being and memory.
The Aroma Company provide solutions for incorporating scent into marketing and communications to:
• enhance the connection with the brand;
• influence the buying process
• get consumers talking about and interacting with the brand and campaign
Edge Retail for Lancome Harrods Beauty HallInfusion
Nespresso & Experimental Perfume ClubInfusion
Posters for Heaps and Stacks on behalf of Marks & SpencersTouch to smell
In Store Diffusion for Body Shop StoresDiffusion
Communisis for Bombay SapphireInfusion, Touch to smell
Smith & Sinclair – Various EventsAromabreeze, Poparoma
Glock for Bombay SapphireTouch to smell
McCann for Slug & LettuceTouch to smell
Journey Design for PrimarkPoparoma
Because for SchwartzAromabreeze
Pollution Pods at Somerset HouseDiffusion
Smith & Sinclair for John LewisDiffusion, Poparoma
Whiskey BoutiqueAromacentre, Aromasourcing
Debenhams, Daisy Love LaunchDiffusion
Baby LipsAromacentre, Touch to smell
Valentine’s Day, like many other celebrations, is a time in which people show their appreciation of each other. Given its romantic tilt, it is a time of heightened emotion and sentimentality. The scents around us during this particular period enhance these feelings and commit them to memory,
When does Christmas begin for you? Is it when your local town turns on the Christmas lights? When Costa and Starbucks announce the release of their seasonal spiced latte? Perhaps it’s when you hear, for the first of many times each year, the voices of Mariah Carey or Wham.