The Aroma Company Europe Ltd
Hilliard House
Lester Way
Wallingford
Oxfordshire
OX10 9TA
United Kingdom
Please call us on
+ 44 (0)1491 835510
Or email us
info@aromaco.co.uk
Hilliard House
Lester Way
Wallingford
Oxfordshire
OX10 9TA
United Kingdom
Please call us on
+ 44 (0)1491 835510
Or email us
info@aromaco.co.uk
'Tell me and I’ll forget,
Show me and I might remember, Involve me and I’ll understand.'
-Benjamin Franklin
Show me and I might remember, Involve me and I’ll understand.'
-Benjamin Franklin
Consumers use all of their senses to experience a brand. The sense of smell emotionally affects humans up to 75% more than any other sense*
- yet 83% of all brand communication appeals to the sense of sight alone
- yet 83% of all brand communication appeals to the sense of sight alone
The more senses involved in communicating the brand, the stronger the connection.
People are more likely to take positive action based on signals received through the nose than visual signals alone. This is because smell is received by the older part of the brain, the limbic system, triggering an emotional rather than rational response.
The decision process in brand adoption, engagement and loyalty is 70% emotional.
*M.Lindstrom - Brand Sense
People are more likely to take positive action based on signals received through the nose than visual signals alone. This is because smell is received by the older part of the brain, the limbic system, triggering an emotional rather than rational response.
The decision process in brand adoption, engagement and loyalty is 70% emotional.
*M.Lindstrom - Brand Sense
The Aroma Company provides an integrated approach to securing emotional engagement, using either:
The actual brand fragrance used within the product
A fragrance appropriate to the product or message
A unique signature aroma created to embody the brand personality.
