scentpad by the aroma company provides engaging product scent sampling at point of sale utilising touch to smell technology. touch to smell™ is a modern day scratch and sniff which uses encapsulation technology to create scent solutions in print. The technology uses pure fragrance oil that is turned into a specialised printing ink to give a perfect rendition of the original fragrance. When the fragrance is applied to the scentpad™ it forms a thin layer of fragrance bubbles which are invisible to the human eye. The action of touching, or gently rubbing, the scentpad™ releases fragrance for sampling. To get the best results from your touch to smell product we recommend a suitable call to action is included in the artwork that encourages customers to interact in this way.

scentpad™ can be offered in a variety of shapes and sizes and is delivered with a shelf fixing ready for use in store or affixed to other POS materials.

Benefits

• Attracts attention over competitor products on shelf
• Delivers interactive engagement with the brand
• Provides important purchasing information
• Encourages consumers to switch brand
• High sampling rate per unit makes sampling inexpensive
• Builds an emotional and multisensory connection with consumers
• Provides customer with a sample to take away from store

Features:

• Compact design does not encroach on product facings
• Approved for use in 5 major UK retailers, bespoke ASDA scent pad available
• Can be used on shelf edge, freestanding units or shelf trays