Bonjour Le Poparoma®

London, 2nd June 2004. French consumers will soon be able to "appuyez et sentez" to sample their favourite brands in store, thanks to a deal signed this week between The Aroma Company and the Paris based company, Médiaperformances.

Established in 1985 and with a turnover last year of 22.5€m, Médiaperformances is the market leader for in-store marketing services in France. They offer a range of turnkey advertising and promotional solutions to influence shopper attitudes and behaviour at point of purchase. With a network covering nearly 4,000 stores and an in-depth understanding of FMCG purchasing behaviour, they are strategically placed to introduce fragrance at point of purchase across France.

Simon Harrop, managing director of The Aroma Co said "We are delighted to be working with Médiaperformances. As our clients are global, it is important that we are able to offer them high levels of service in every market. Médiaperformances enables us to do this in France, and other European territories in the near future."

Médiaperformances are generating significant interest in the opportunities for promotional campaigns focused on fragrance. Their market dominance comes from a network of in-store promotional vehicles such as Actirayon (shelf edge advertising which will incorporate Poparoma) Affichariot and Autocoupon. Nathalie Gaillard, Brand Group Manager of Médiaperformances said "Poparoma creates new opportunities for interrupting consumer shopping habits to give our clients the best exposure for their brands in-store."

Activity in France kicks off next month with a programme using Actirayon Aroma for an international hair care brand, echoing the promotional activity already implemented by The Aroma Co around the world. The campaign will cover 900 stores across France.

Médiaperformances are an important addition to The Aroma Co's distributor network which includes companies such as News America Marketing and now covers North and South America, Australisia, South Africa and Japan as well as Western and Central Europe.

About The Aroma Co

The Aroma Company is the UK's leading provider of communication solutions for brands with a fragrance. Working with clients such as Procter & Gamble, Sara Lee, Reckitt Benckiser and S C Johnson, The Aroma Co specialise in promotions through smell - communicating a key brand characteristic and providing consumers with product information in an engaging and interactive way. With a range of award-winning innovative solutions including Poparoma® and the AromaBox™, The Aroma Co have turned this cutting-edge field of marketing into an effective communications tool delivering results at point of purchase, on packaging, mail, literature, and in the air at launches and roadshows.

For more information please contact

Val Lord
The Aroma Co. Tel: 01491 835510
Email: Val@aromaco.co.uk