Research

This specialist area of marketing is subject to a great deal of research, particularly in respect of consumer response to aroma. Hundreds of research studies support the efficacy of aromas in the consumer decision making process.

The Aroma Company is pleased to guide the client in commissioning research from independent specialists to measure the effectiveness of this unique form of communication.

Highlights of some previous studies:

Research study: Boomerang Media

Objective: To measure the impact of using Poparoma® with a postcard campaign
Results: Increased take up by 20% to 89% and doubled redemption rate.

Research study: PopAds South Africa

Objective: To test consumer opinion on a variety of in-store promotion tools.
Results: Poparoma® consistently came out top, highly regarded and felt to influence consumers' decisions.

Click here for a selection of reference sources about olfactory marketing.