The Insight

Consumers use all their senses to experience a brand and the sense of smell emotionally affects humans up to 75% more than any other sense (M.Lindstrom - Brand Sense). Yet 83% of all brand communication is to the eyes alone.

The more senses involved in communicating the brand, the stronger the connection.

People are more likely to take positive action based on signals received through the nose than visual signals alone. This is because smell is received by the older part of the brain, the limbic system, triggering an emotional rather than rational response.

The Aroma Co provides an integrated approach to securing emotional engagement, using either:

The actual brand fragrance
A generic fragrance appropriate to the product or message
Or a unique signature aroma created to embody the brand personality.