Brand logo Aromas

A truly holistic approach to brand expression would be multi-sensory from the outset, blending all aspects of human experience into expressing the brand personality. Yet according to a recent study, 83% of all brand information we receive is purely visual. However, the sense of smell emotionally affects humans up to 75% more than any other sense (Source: M. Lindstrom – BRAND sense).

This is where the Aroma Company can help with Olfactory branding. Our perfumers are experts in applying the physics and psychology of smell to your brand communication. We have been creating signature brand aromas for over a decade in a wide range of industry sectors.
Once developed, we show you how your freshly created brand logo aroma can be communicated to your target customers across all branded touch- points to create maximum brand engagement, bonding and loyalty.

We have developed a unique 5 stage process to ensure your brand aroma fully meets your strategic brand objectives, just contact us to discuss your needs.