Poparoma

Award winning Poparoma® is a world first in point of purchase sampling. When squeezed, Poparoma® gives off a brief localised waft of scented air. This Squeeze 'n' Sniff™ system is clean, simple, robust and does not require batteries.

Poparoma's® flexible design allows it to be incorporated into virtually any point of purchase design or merchandising unit including

Shelf-edge displays
Shelf-ready trays
Freestanding units

Poparoma® benefits:

Encourages consumers to approach, touch and interact with a brand
Eliminates the need for messy and expensive testers
Prevents customers damaging merchandise and packaging
Promotional, branding and pricing information can all be displayed
Creates a new sensory experience which consumers love
Maintains the integrity of the brand fragrance throughout the life of the campaign

Poparoma® is subject to International (PCT) Patent Application No. PCT/GB01/0016 and UK Patent Application No. 0001038.9