As part of the launch of Maybelline’s new range ‘Baby Lips’ they built a pop up stand with sweet-shop style tubes filled with their new lip sticks and salves at London Fashion Weekend. We were asked to match the fragrances from the scented sticks and produce giant oversized aromastickers shaped like lips for their ‘scratch and sniff’ wall. These were plastered on their stand so passers by could sample the new and exciting smells from the range. This was a really simple but highly effective way of adding a scented element as the stickers could be added right at the end of installation.
- Client: Haygarth Group for Maybelline
- Campaign: Baby Lips
- Solution: aromasticker and aromasourcing