Another project with Exterion and VGL for us on Londons Underground, this time, with Coca Cola and their limited edition Cinnamon Coke for Christmas 2018!
The immersive Oxford Circus Out-of-Home (OOH) ‘exit domination’ campaign takes customers on a sensory brand experience as they leave the station. The activation includes Cinnamon-scented exit corridors and a vinyl wrapped escalator with LEPs (escalator panels) with the Cinnamon scent having been designed and supplied by us.
- Client: Vinyl Graphics Limited for Exterion Media working on behalf of Coca Cola
- Campaign: Transport for London, Underground poster sites
- Solution: AromaCoat- scented encapsulate for large format printing