Eau de Toast

Project Details

To remind women what they’re missing when they skip breakfast or avoid bread, the Federation of Bakers decided to leverage the hugely appetising and tempting aroma of freshly made toast as part of a unique marketing campaign. Who could resist? Presented with this challenge the Aroma Company produced an evocative Toast fragrance using our aromasourcing service encased in beautifully labelled atomisers, as a rather alternative eau de toilette!

  • Client: Red Consultancy for The Federation of Bakers
  • Campaign: Eau de Toast
  • Solution: aromasourcing and aromaspritz