Smell York Book

Project Details

Under the guidance of our sensory experts, Cow PR and their client Visit York were able to create the UK’s first scented travel guidebook to replicate the aromatic experience of twelve popular York destinations and events which were matched to smells ranging from lavender fields, manure, Wensleydale cheese, to the peculiar smell of ghost (which was surprisingly realistic!) As well as the scents, we also produced the final guidebook, which utilises our Touch to Smell technology. Gently rubbing or touching the scented pages releases a generous amount of fragrance to sample.

  • Client: Cow PR for Visit York
  • Campaign: Smell York
  • Solution: aromasourcing aromacard