What scents do we think of when someone says ‘summer’? Freshly cut grass; blooming lilies; sea breezes; barbecues. Many aromas that drift our way will instantly ignite our sense of summer. Perhaps because they are unique to these months, or perhaps because they trigger a happy memory.
World Whisky Day is almost upon us! On Saturday, 19th May, communities from around the world will come together to share their experiences and love of whisky in an inclusive environment, whilst newcomers will have the chance to try a dram and learn about this unique drink as part of this exciting initiative. It is about making whisky fun and enjoyable, and inviting everyone to have a taste.
In March, the perfume industry celebrates National Fragrance Week, an initiative begun in 2016 by The Fragrance Foundation.
In an exciting new initiative, Givaudan have delved into the world of flavour in order to reflect on how we react to the world of scent. By observing our responsive body language to our favourite flavours, they have created a new collection, in collaboration with their flavourists, called ‘Delight’.
The first European, alcohol-based perfume became prevalent at the beginning of the 14th century. It is unclear where exactly it came from, who it was made by, and who it was made for, but it became known (and still is known) as Eau De Hongrie, or simply ‘Hungary Water’.
We are so excited to finally see an exhibition using fragrance getting the press and recognition it deserves.