We don’t like saying the ‘C’ word in May, but many of you will be in full swing planning your Christmas activities and thinking of ways to enhance your plans through this holiday period.
So, we don’t claim to be whisky experts but to celebrate World Whisky Day we have put together this little overview of how adding an aromatic element to a whisky’s brand marketing plan, can lift communication to a new level.
The sense of smell is so important in the whole whisky tasting experience. Your nose will discern more subtleties than your palate can.
From May 2015, visitors to London can stay at the high-tech and highly innovative luxury hotel M by Montcalm, located in Shoreditch.
The newest edition to the Montcalm chain, M by Montcalm aims to arouse all the senses, never more so than with the addition of each room being equipping with The Aroma Company’s OS Pro aromatic dispersal machine.