Fragrant thoughts

Building Memories

Father's Day Gifts

Father’s Day Gifts

This year Father’s Day, in the UK, is on Sunday June 21st.

For many of you when thinking about your dad, in your list of memories or thoughts there is probably an associated aroma; a cologne, aftershave or moisturiser, soap or body wash, a food or drink item etc.

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Odorama is BACK

As part of Scalarama 2014, John Waters’ POLYESTER returns to the big screen, now in ODORAMA once more. Audience members at screenings across the world will receive our special touch to smell cards (scratch ‘n’ sniff) to smell along with the film, which stars Divine as a suburban Baltimore housewife plagued by her philandering husband, perverted offspring and worst of all – bad odours!

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VW Camper

Tropical Treat For Your Senses

Our client TRO was tasked to build awareness of Ribena’s new tropical flavours and drive sales via a nationwide sampling campaign. They built a bright and vibrant Ribena branded

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In-store sampling of brand fragrance is over 200 times more effective than TV media!

Wow, quite a headline if you are a media buyer or a brand planner! Makes you think doesn’t it?

In truth we’re not comparing like with like here but in the context of choosing the right marketing mix, why don’t more brands – especially personal care, homecare and food & beverage – spend far more of their budget on fragrance activation in store? It’s a damn good question.

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Norse-Power-deodorant-bottle-large

The Great Smell of Brute

York tourist board brought us in to create a Viking ‘fragrance’ for men who want to stink like a ninth century Norse warrior…

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