On 8th June of this year, the UK and the rest of the world celebrates World Gin Day. Events will be organised and parties thrown from London to Australia to toast one of the world’s favourite spirits. In London, as part of the London World Gin Day Festival, you can even bring a free digital pass to many of the city’s best bars for special access to special World Gin Day events, and brilliant, ginspired cocktails.
The beginning of September this year sees the celebration of an exquisite and unique trading event: International Jewellery London. From 2nd to 4th September, the Olympia Centre in West Kensington will play host to a sparkling extravaganza of jewellery.
What scents do we think of when someone says ‘summer’? Freshly cut grass; blooming lilies; sea breezes; barbecues. Many aromas that drift our way will instantly ignite our sense of summer. Perhaps because they are unique to these months, or perhaps because they trigger a happy memory.
We don’t like saying the ‘C’ word in May, but many of you will be in full swing planning your Christmas activities and thinking of ways to enhance your plans through this holiday period.
If you’re a novice at whisky buying, then you’ll enter the whisky department of any store and realise that there are more different whiskys than a normal brain can handle! It’s a mind field of confusion and excitement.
Illustration by Quentin Blake depicting the food that can be found in Mr Twit’s beard!
Men with beards. Love them or loathe them, one of the most famous bearded characters is that of Mr Twit by the beloved author Roald Dahl.
Festival season is upon us! With the height of the summer outdoor events season coming up, it’s not too late to speak to us about including aroma in your plans.
So, we don’t claim to be whisky experts but to celebrate World Whisky Day we have put together this little overview of how adding an aromatic element to a whisky’s brand marketing plan, can lift communication to a new level.
The sense of smell is so important in the whole whisky tasting experience. Your nose will discern more subtleties than your palate can.
Father’s Day Gifts
This year Father’s Day, in the UK, is on Sunday June 21st.
For many of you when thinking about your dad, in your list of memories or thoughts there is probably an associated aroma; a cologne, aftershave or moisturiser, soap or body wash, a food or drink item etc.
Yum Yum Yum. The girls in the office were very excited when this project landed in front of them.
