We don’t like saying the ‘C’ word in May, but many of you will be in full swing planning your Christmas activities and thinking of ways to enhance your plans through this holiday period.
From May 2015, visitors to London can stay at the high-tech and highly innovative luxury hotel M by Montcalm, located in Shoreditch.
The newest edition to the Montcalm chain, M by Montcalm aims to arouse all the senses, never more so than with the addition of each room being equipping with The Aroma Company’s OS Pro aromatic dispersal machine.
It brings us great pleasure to have our founder – Simon Harrop – write a guest blog for us. Simon founded The Aroma Company in 1993 and now helps brands to build relationships with consumers, across multiple senses.
What a great night at the Pure Beauty Awards 2013! Champagne reception, a scrummy three course meal, Rick Edwards of E4 fame presenting the awards and, of course, an evening celebrating the best beauty launches of the past year.
Attendees included Katie Price and Lauren Goodger, who both picked up awards for products launched this year (Kissable and Lauren’s Way Lashes respectively). All the award winners can be viewed here.
The Pure Beauty Awards allowed us to remind beauty care brands that where the fragrance of their product is a key selling point, our portfolio of solutions can be tailored to their promotional and communication needs to create a bespoke, engaging and beautifully scented campaign.
We also had the privilege of assisting our fellow sponsor, P&G Prestige, to demonstrate their entrant to the Best New Male Fragrance category; James Bond 007 fragrance for men.
Rather than use product demonstrators to spray attendees upon entry to the awards, our aromacobox diffuser was used to create a zone of scent.
Together with branded banners, the aromacobox enabled the 007 scent to be sampled without the need for supervision or interaction. Upon entering and leaving the Savoy’s ballroom, the attendees experienced and were reminded of the James Bond 007 fragrance brand. A great example of Scent Media!
The Aroma Company – aroma and scent marketing specialists. Getting your brand closer to the consumer through engagement, enhancement and education.
Think we could assist you and your brand? Call on +44(0)1491 835510 or email us email@example.com
If you were given the challenge to increase the consumption of sliced bread, would you have thought of this?
To remind women what they’re missing when they skip breakfast or avoid sliced bread, the Federation of Bakers decided to leverage the hugely appetising and tempting aroma of freshly made toast. Who could resist? Not me!
Presented with this challenge (by the Federation’s agency, Red Consultancy) the Aroma Company produced an evocative Toast fragrance with bitter sweet malty base notes, dusty middle notes and top notes of yeast and a hint of caramel, all encased in beautifully labelled atomisers, as an eau de toilette.
The story doesn’t end there – presenting the perfume to models and attendees at London Fashion Week allowed the subject of breakfast and the benefits of sliced bread consumption to be discussed in a fun and healthy way, without lecturing.
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