Project Details

Created by former Unilever employees, Paula Quazi and Nick Green in 2018, smol is taking on the big brands with its super convenient laundry and dishwasher capsule packs, which are compact enough to be delivered straight through letterboxes, offering convenience and powerful eco-friendly cleaning performance.

In March this year, smol launched what it believes to be the world’s first 100% plastic-free, child-lock packaging for its laundry and dishwashing products. A switch that is already helping to save more than four tonnes of plastic each week compared to other brands. As part of its ongoing commitment to making sustainable and affordable high-performance products, smol has now launched a new super concentrated eco-friendly fabric conditioner. Free from the hidden animal fat which is actually a key ingredient in most fabric conditioners offered by the big brands. They wanted to offer customers the chance to sample the fragrance, in an eco-friendly way that could easily be put into existing orders. Without a ‘store’ to sample product in, and with the agenda of being environmentally friendly we suggested they use our touch to smell print technology to produce sampling cards that clients can enjoy when opening their existing subscription packs. The uplift in sales was remarkable. Such a simple effective solution!

smol’s new fabric conditioner bottles are made from 100% post-consumer recycled plastic, are 100% recyclable and smol also offers a returns scheme for refill and reuse. By way of thanks, for every four bottles returned, smol will donate 24 laundry washes to charity.

  • Client: smol
  • Campaign: Sampling solution for subscription online service
  • Solution: Touch to Smell Print ‘TTS’