Viewers of BBC’s Dirt Season series can get closer to the action with a Touch to Smell (advanced version of scratch and sniff) card that brings the pungent smells of yesteryear into the living room.
The interactive card, created by The Aroma Company, will be available in the latest edition of the Radio Times and from your local library from 1st April and should be used whilst watching ‘Filthy Cities’ on BBC Two. Viewers just rub the indicated area on the card, to the release the smells.
The Aroma Company was approached by the BBC to bring the stinky cities of ‘Medieval London’ and ‘Revolutionary Paris’ to life for a two part documentary.
The series will excavate the murky past of the filthiest cities in gruesome detail, offering viewers the chance to immerse in the sights, sounds and SMELLS of defining periods in history.
The Aroma Company’s first challenge was to recreate the ‘stink’ of Sewage Sludge, 18th Century Tannery, Pong de Paris and Marie Antoinette’s Perfume. By blending a repertoire of disgusting fragrances and a strong nose, The Aroma Company created 4 unique fragrances that will evoke all the viewers’ senses and take them back in time like never before.
The second challenge was to bring these ‘Filthy Cities’ to the living rooms of the nation. Using Touch to Smell technology, The Aroma Company produced a ‘scratch and sniff’ card that allows the viewer to rub and release the fragrance whilst following the documentary.
For a preview and in depth look at how the ‘scratch and sniff’ cards were made, join The Aroma Company Managing Director, Val Lord and presenter Dan Snow on The One Show, 7.00pm, 1st April *.
* NOW AVAILABLE: Watch The One Show feature on our YouTube channel.